FOR IMMEDIATE RELEASE: (iFastFwd Media) London, UK (17^th April, 2012) - Marmalade, the world’s most powerful cross-platform SDK for native mobile apps, today throws open the doors to HTML5 and PhoneGap developers with the launch of Marmalade 6.0.

Established as a “power tool” for native apps and games, Marmalade has helped to deliver some of the richest, most complex and most successful apps simultaneously to iOS, Android, BlackBerry and a host of other mobile and Smart TV platforms. With this latest release, Marmalade unlocks and makes all of that native power available to web developers, creating for the first time the opportunity to exploit the dual strengths of HTML5 and cross-platform native code.

“We believe hybrid apps combining web and native technologies are the future, but not as they’ve been known up to this point,” says Tim Closs, CTO at Marmalade. “With Marmalade 6.0, we’re starting to redefine what hybrid apps can achieve with native API breadth and power. Marmalade has always been about open standards, so HTML5 and PhoneGap are natural choices for us. But with our unparalleled experience of cross-platform native apps, and our patented single-binary architecture, we’re creating a brand new opportunity for web developers: use existing HTML5 technologies and frameworks, but access all the power of cross-platform native code.”

With Marmalade 6.0, developers can create mobile apps in HTML5, CSS3 and JavaScript, and deploy them simultaneously as native apps to iOS and Android – without moving between platform SDKs, and without switching between Windows and Mac. For example, Windows developers can create, test, debug and deploy iOS apps locally and entirely from a Windows PC environment. Developers can preview their mobile apps within a lightning-fast desktop device simulator, fully integrated with the Chrome JavaScript debugger and Web Inspector tools.

In keeping with Marmalade’s tradition of supporting the latest devices released in the market, Marmalade 6.0 also supports the new iPad Retina display.

Marmalade 6.0 is available for a full and free evaluation at http://www.madewithmarmalade.com/

About Marmalade:

The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, bada and BlackBerry 10 devices, as well as other platforms including Smart TV. Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles including four #1 games on the Apple App Store. Launched at the end of 2009 (and formerly known as Airplay SDK), Marmalade has achieved over 50,000 installations worldwide, currently increasing at a rate of over 750 new installations every week. Hundreds of Marmalade apps are now available for download across multiple channels including the Apple App Store, Android Market, Samsung Apps, BlackBerry App World and more. Marmalade has headquarters in London with offices in San Francisco, Korea and Japan.

Contact:

Marmalade

Calypso Harland,

31 St Petersburgh Place,

Bayswater, London, UK

Zip: W2 4LA

Office:  +44 8456 434 969

Mobile: +44 7717 732 430

Web:  http://www.madewithmarmalade.com/

Email:  calypso.harland@marmalademail.com