BOISE, Idaho, Nov. 6, 2011 /PRNewswire/ -- Software development went hardcore for sports today as Give Mojo's (www.givemojo.com) new social media game platform was introduced to the millions of fans of college and pro football.

Political campaigns and other intensive competitions are also targets to leverage this new advocacy platform that takes "trash talk" to a whole new level, Give Mojo co-founders said.

Give Mojo is a social gaming platform developed specifically to inject the passion for college football into the social media space and is already exciting fans of the No.5 Boise State Broncos, who face their stiffest test yet in the Mountain West Conference this Saturday -- TCU. The teams last faced each other in the 2010 Fiesta Bowl, where Boise State won 17-10.

One food-industry CEO, who is a graduate of Boise State University but lives and works in Dallas-Fort Worth area, is excited to have this new outlet for his Bronco passion.

"I'm just saying to all those Frogs out there, you better plan to bring your 'A' game Saturday because my Broncos don't lose on the blue turf," said Michael Monteferrante. "I can be in the game in Boise even though I'm actually in Dallas-Fort Worth. Give Mojo gives me a chance to compete through my iPhone or Android and see what kind of smack talk I get back from their fans."

"The way TCU keeps ducking out of conferences Boise State is invited to join, it makes me wonder if the Frogs have the stomach for this rivalry."

Give Mojo is a game for fans. It is a game of fan noise. It is a competition that focuses fans into an event-driven platform where passion is shared, argued, and, ultimately, decided.

The game is simple to play. Fans create a unique Give Mojo account or, more typically, login using an account previously created on Facebook or Twitter. They then select an "event" in which they wish to participate and they are immediately placed into the "stream" (the Smack). This "Smack-stream" is an ongoing "banter" between opposing fans. Fans earn points for themselves and for their "side" by simply posting comments for their team, for sharing smack to other social networks, or by buying points.

Give Mojo creates a social game environment that eliminates the need for "friending" or "following" other participants to have a fun experience. Once you "join" a Give Mojo "event" you are connected to everyone in that event and are part of that event's social game conversation.

"The big challenge for new social networks to be effective is their members' connectivity to others. In essence we've removed this hurdle by focusing social connectivity on the event itself rather than the individual," said Give Mojo co-founder Karl Meinhardt, who led a team that developed the world's first retail food and drug e-commerce site - for then-Fortune 50 retailer Albertsons. "Give Mojo brings passion to the social gaming platform."

Check out Give Mojo on Facebook and Twitter:

https://www.facebook.com/GiveMojo

https://www.twitter.com/givemojo

SOURCE Give Mojo