What Is A Press Release?
Great question, a press release is a document usually issued to media and consumers to grand announce yourself and your particular product or service. A well-written, news worthy release can dramatically increase your press, sales and greatly enhance the image of your business, products or service.
A professionally well written press release can be that difference between a successful press release campaign and one that doesn’t leave the ground. A properly distributed press releases will increase your online visibility.
Here are a couple of tips for scripting a successful press release:
- Your release must have a general interest to the target audience and a strong news angle.
- Your release needs to be written in a journalistic rather than marketing ‘salesy’ style. It should be objectively written and really needs to inform people, not just sell them something.
- The focus/angle of your story should not be on the subject of the product itself but on the creator of the product. A human-interest story or a some kind of controversy can really help create interest.
- Preface the opening sentence of the release with the place and date of the release.
- At the end include a fairly standard paragraph about Lulu and your contact information.
- Aim for a clear message and avoid all “spare fat” including too many adjectives or adverbs. Extra words don’t help.
- Consider using bullet points where appropriate.
- Both the headline and the first paragraph should summarize and sell the story.
- Accentuate what is new, unusual, different and extreme about you, your product or service.
- Limit your headline to 20 words or less and should answer the questions, “So what?” and “Why now?”
- Your introduction should stand on its own, tell the whole story and tell why you have written the story.Use these tips and you’ll be well on your way to a successful press release campaign.