Online Press Distribution…Worth It?
A press release is an ideal way to grab more popularity and exposure online.
Scheduled monthly press releases, optimized correctly, will boost your online visibility plus help you directly reach your target audience where and when they’re most receptive. Here are a few of the many benefits of using press releases in your marketing.
- Increased and better rankings on hundreds of search engines - The name of the game is being found in the search engines. Google being numero uno. Yes proper use of Press Releases will help boost your rankings. Most Press Release Wires will allow you to use a backlink to your website which in turn will help boost your organic SEO (Search Engine Optimization) Rankings.
- Increase your website visitors - Newsworthy Press Releases get picked up by several hundred websites very quickly. The mass distribution puts your business in the headlines on numerous websites. Since these websites backlink to your website and talk about your website people will follow. The more headlines and backlinks that you have on these websites will deliver more targeted visitors.
- Grab quick global exposure - Google loves fresh newsworthy targeted content. A newsworthy properly optimized press release can easily go to the front page of Google under news for very competitive subjects and highly searched and adword expensive keywords. Do you sell pet supplies? A well optimized press release on pet supplies can land you on page 1 for this keyword. A few days of this could mean hundreds and thousands of new visitors.
- Publicize your contact information – You will want to include your contact information in your press release. Journalist and news producers may want to reach you for a more in-depth interview.