Making Your Story Newsworthy

News is anything that other people are interested in or could be persuaded to be interested in. Being newsworthy proactive consists of alerting editors and reporters that you’re doing something of interest to other people. Have an event, be sure to tell a story, create or participate in any occurrence, support, oppose, or even observe a trend or activity.

Editors and show producers have the tremendous challenge of coming up with new stories to fill their pages and air slots everyday, every year. It isn’t always simple to fill all that space. Therefore, you can really become their ally.

Your newsworthy achievements–along with your ability to publicize them correctly and work cooperatively with media people–will cause local editors to welcome you. Not only will you have a very good shot at getting your press release printed (sometimes several times in different sections of the same paper), but a reporter might even arrange a more in-depth story. You can’t measure how valuable this could be for you!

The media are desperate for stories. With reduced staff, shorter news cycles, more publishing demands (print + blogs + twitter) media are hungry for scoops and story ideas that come to them. The weekend editions alone need a lot of non-news type, community-level or local based content.